Transform Likes To Leads With These Facebook Marketing Tips

Facebook is not only for socializing with your friends and family. There are many different opportunities to help grow your business when it comes to this popular social media site. The information that follows can help you use Facebook to market what you have to offer and grow your customer base.

Do not sign up for a Facebook account and expect the name of your brand to speak for itself. Even if the brand you are marketing is fairly well established, you still need to do work to make it even more popular. Failing to do this may result in you losing some of your fans.



Post something every day on your Facebook page. Probably the single most effective way to boost your Facebook marketing is to be an active participant on Facebook. That means writing new posts, sharing new ideas, and passing on interesting things from around the web. The more active you are, the more opportunity there is for people to see your page.

Try to use Facebook ads. Normal posting only adds so much when it comes to promoting services and products. When you want reach, Facebook ads are better. These ads are not expensive and can quickly increase your followers and your sales.

Try having a contest to increase followers on your Facebook page. People love to have the chance to win something. If you offer incentives, like additional entries into the contest for sharing, then you will not only give your current followers something of value, but also increase your visibility when they share your contest.

If you're working on building your fan base, consider using "Like Ads". These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.

Make sure that you don't allow your page to become a ghost town. If you don't have anything to post, go to your page and reply to come of your users' comments. This will give people the idea that you actually care about then as individuals and their loyalty is important to you.

Use photos in every Facebook update that you do. People love looking at photos on Facebook. Click At this website is, the better chance it has of actually becoming a bit viral. So don't let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great.

Don't ignore any comments or posts that appear on your wall. It is important that you acknowledge that a person who takes time to interact with your business is important to you. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.

You really should make sure that you are making an effort to allow your audience to be informed about your business through Facebook. Having said that, avoid posting numerous times per day. Instead, just post once per day or two. Your updates should provide valuable, fresh content that your customers are interested in.

Do not try to use your personal Facebook page to attract fans. This is not a good idea because personal users have friend limits that business users don't. You don't want someone to try to join your page only to be told that you have reached your limit. They probably won't come back to try another time.


Use tools to measure the power of your Facebook marketing. There are all sorts of tools out there these days to help give you an idea of how potent your Facebook marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.

It is possible to send out messages to all of your subscribers at once. While you certainly do not want to overuse this feature, as it will annoy people, it could come in very handy if you have a big announcement or you are running a contest. Save it for only your most important announcements, however.

Make use of the post scheduling tool on Facebook. Keeping posts regular, rather than clumping them together and then leaving the page to sit, will draw more visitors. If you don't believe you will have time in the future to make weekly or daily posts, create several time-neutral posts at once and schedule them to appear at a later date.

The design on your Facebook page and your website should be similar. Match things like color palette between the sites. This will keep your brand uniform in all areas. A complete difference is only going to seem confusing to your customers.

Include your logo in your profile photo on your Facebook business page. Don't change it too frequently as it is what your fans will associate with your brand, therefore highlighting your posts in their news feed. If you continually change it, they may become confused and ignore your posts.

Keep your Facebook posts related to your the brand you are selling or at least to the relevant industry. You can discuss a related happening in the news, post a Youtube video that is about your topic or share interesting comments that have been shared by followers of your Facebook page.

Organize a contest and offer a prize to the contestant who gets the most votes. The subscribers who enter your contest will ask their friends to vote on their entry. This is a great way to get more visitors to your page and perhaps get some additional subscribers for your campaign.

Give your campaign some time to get off the ground. Successful marketing doesn't happen overnight. The key to better business is to get more followers, compel them to remain and to give them valuable information. Your patience will be rewarded by improved sales metrics.

There are linked web-site in the marketing world. What you can rely on is expert advice like that which you found in this article. After you apply it, you will find that your goals are suddenly within reach. Your company will rise to the top this way.

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